Checking out people's media consumption habits
Below is an introduction to some present trends and practices in television and content consumption.
Recently, with the rise of digital media, the way in which individuals take in media has changed significantly. For several years, standard television was the primary source of household home entertainment for the majority of people. However, from the development of internet streaming services, many audiences are turning away from arranged television, particularly among younger people. Rather, worldwide media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience intake practices. These options are popular for enabling people to see the programs and movies they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the market.
In the existing digital age, mobile phones have come to be one of the most commonplace instruments that individuals are using to view videos and gain access to media. These days, many social media platforms are offering unlimited feeds of brief, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms permit users to see a sequence of customised content and interact immediately, making these videos much more appealing and addictive than conventional content. Short form videos are also being used more frequently for news and instructional purposes, not just for entertainment. Subsequently, this pattern is changing the way individuals are actively seeking for and expecting to get knowledge, in a much faster, much shorter and more visible format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the method by which people are getting their updates is also shifting. Individuals are progressively turning towards online news sources, rather than viewing TV, to learn about present worldly affairs. However, simultaneously, due to a continuous circulation of information, people are becoming overwhelmed by huge volumes of content. In response to this, news companies are re-engaging viewers by making short form content that is clearer and much easier to follow. These days it is common to see news channels that have mass followings on social media sites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has website been important for providing individuals with dependable and verified news sources, in a style they can easily access.